Project Background
Katlowitz & Associates Attorneys at Law is a top-tier Manhattan law firm with over 30 years of experience. They have saved clients millions of dollars, have helped clients close deals on multi-million dollar properties and have a stellar reputation for their thoroughness, knowledge and expertise in many areas of corporate law. When Moshe Katlowitz requested my services, his firm needed a proper logo to reflect the firm’s image and a redesign of its outdated website.
PROJECT GOALS
- DESIGN: Professional, classy and traditional design
- LOGO DESIGN: Design a logo which accurately reflects the brand of Katlowitz and Associates
- WEBSITE REDESIGN: Redesign the firm’s existing website to create a 15 page website which is organized and eye-catching.
- PROJECT MANAGEMENT: Research, guide, and collaborate with all relevant professionals, including a copywriter and an on-site photographer.
Services
- Logo Design
- Web Design
The Logo
The first part of the project was designing Katlowitz and Associates’ logo based on thorough research of the industry and Katlowitz and Associates’ competitors. I portrayed its branding through the logo. The choice of colors presents the law firm as professional and upscale. The serif font portrays its professionalism and stability, necessary characteristics for a law firm. The horizontal line reaching to the end of the text also depicts stability. The thin lines of the font and of the horizontal line represent the lawyers’ thoroughness in their work and their in-depth knowledge of the areas of law that they deal with.
The Website
Laying the Foundation
Mr. Katlowitz was excited about redesigning his website. He asked me to serve as the project manager, which included hiring the right professionals, collaborating with all team members and to making sure the project was moving along. I worked with Nechama Leitner so that photography of the lawyers would be in sync with the company’s brand, professional, confident and authoritative. She paid attention to the lawyers’ poses and looks and made sure the overall feel of the photography was appropriate. It was a pleasure teaming up with copywriter and marketer Daniel Keebler of Greenstream Marketing for the copy and his general input on this website.
A Website To Be Proud Of
I then designed and built the 15 page website displaying Katlowitz and Associates’ standard of excellence and the many areas of corporate law they excel in, serving individuals and businesses alike. I carefully chose the colors, font and image style to suit their brand.
